Alex Palma

Feb 2022 - Present

IT Analyst/Programmer III,
Information Technology Services

Appalachian State University, Full-Time

• Create enterprise-class software solutions that support ITS, Banner Human Resources, Banner Payroll, Employee Self-Service, Banner Finance, Finance Self-Service, AIMS Parking and Traffic, Yo-Mart, Intellecheck, Form Fusion, and other applications. Also, Support the Business Systems group, the Controller’s Office, Payroll, HRS, Health Promotions, Parking and Traffic, Institutional Research, the Physical Plant, the Central Warehouse, and other campus departments.

Sept 2017 - Jan 2022

Business & Tech Applications Analyst,
Information Technology Services

Appalachian State University, Full-Time

• Create enterprise-class software solutions that support ITS, Student, Admissions, Accounts Receivables, Advising departments, Graduate School, Transfer Admissions & Engagement, and Orientation at Appalachian State University
• Support Ellucian Banner Student (Student Records, Registration, Student Accounts, Student Self-Service), Faculty/Advisor Self-Service, Degree Works, and UNC Online Integration

Dec 2013 - Aug 2017

Web Developer 2,
Website Administration

Replacements Ltd, Full-Time

• Replacements.com
• Administrate E-commerce presence for one of NC's largest private companies with annual sales of $80 million to 10 million customers
• Project leader for website features like Google Analytics, PayPal, Optimizely, LiveAgent integration, and more
• Design, maintain, and search engine optimize responsive user interfaces for product listings and promotions
• Analyze traffic with tools like Google Analytics
• Improve, deploy, and track email marketing campaigns
• Acquired PHP Certified Engineer Certification

Aug 2008 - Dec 2013

Web Developer,
Website Administration

Replacements Ltd, Full-Time

• Replacements.com
• June 2010 Replacements Ltd. - Employee of the Month
• Dimensions in Leadership Training
• Developed PCI (Payment Card Industry) compliant forms
• Led deployment of Martha Stewart Living marketing campaign

Expert, 25 years

HTML/CSS

HTML & CSS are at the core of most of my projects. I have also completed an HTML5 Web Development Hands-On course with Learning Tree International to stay up to date on the latest HTML5 uses and capabilities.

Advanced, 20 years

JavaScript/JS Frameworks

Currently, I mainly work in Node (server-side) / Vue (client-side) JS libraries but am also experienced in vanilla JavaScript development and have experience with other frameworks like JQuery and AngularJS.

Advanced, 17 years

PHP

PHP 5.3 Zend Certified Engineer, Laravel Framework -
I have developed many PHP applications in both my freelance work and at Replacements Ltd. and am trained in use of PHP frameworks such as Laravel.

Advanced, 22 years

Adobe Creative Suite

Adobe Photoshop/Illustrator

Advanced, 17 years

Content Management Systems

I am proficient in Wordpress and Drupal. I can install, administrate, create/modify themes, and write plug-ins/add-ons for these CMS's.

Advanced, 14 years

Version Control Systems

I am proficient in both SVN and GIT/GITHUB/BitBucket version control systems/code repositories.

Advanced, 12 years

Search Engine Optimization, Paid Placement, Analytics

I am proficient in tools like Google Analytics, SEOMOZ, Google Tag Manager, Google Keyword Planner, ChannelAdvisor, HotJar, Optimizely, and Adroll. I have worked with paid placement campaigns on Adwords, Bing, Facebook Ads, Twitter Ads, and others. I have been perfecting the SEO on all of my web projects over my career always keeping it at the forefront of my work.

Advanced, 12 years

API Integration

I have experience integrating existing systems into 3rd party API's.
Some examples of systems I have built full production API interactions with:
PayPal payment integration, LiveAgent customer support chat, DocuSign document signing, and Optimizely conversion and optimization tracking tools.

Advanced, 7 years

Email Marketing

I have been involved in email marketing creation and results analytics for over seven years and trained in use of tools like Litmus, Mailchimp, and several other email marketing tools.